what does nudge mean on tiktok?

TLDR: The "Nudge" feature on TikTok is a notification tool that encourages user engagement with content creators. It allows users to prompt creators to go live or interact more, enhancing the overall app experience. While it has potential benefits, it also faces mixed reactions from users regarding its intrusiveness.

The "Nudge" feature on TikTok serves as a notification tool designed to prompt users to engage with content creators or specific content. It acts as a gentle reminder for users to take actions like watching trending videos or following topics, ultimately aiming to increase user engagement. This feature allows followers to notify creators to go live, fostering real-time interaction and enhancing the connection between creators and their audience.

Despite its potential to boost engagement, the "Nudge" feature has received mixed reactions from users. While some appreciate the closer interaction with creators, others find it intrusive. The challenge lies in balancing the frequency of nudges to ensure they enhance the user experience without becoming overwhelming. As TikTok refines this feature, it is likely to become a key tool for enhancing interactions on the platform.