what does grwm mean?

TLDR: GRWM stands for "Get Ready With Me," a popular social media term for videos where creators share their getting-ready routines, including makeup and outfit choices. Its appeal lies in relatability, engagement, personal connection, and educational value.

The acronym "GRWM" stands for "Get Ready With Me" and has gained popularity across social media platforms like TikTok, YouTube, and Instagram. Initially popularized by YouTube influencers, GRWM videos showcase creators' routines, such as applying makeup or selecting outfits, allowing viewers to connect with their favorite influencers on a personal level. These videos have evolved to fit the formats of various platforms, with TikTok featuring shorter, more dynamic clips and Instagram utilizing hashtags to share snippets of preparation for events.

The popularity of GRWM videos can be attributed to their relatability, as they depict everyday routines that resonate with viewers. They foster engagement by inviting audience participation and create a personal connection through shared stories. Additionally, many GRWM videos provide educational value, offering tips and techniques in beauty and fashion. As a significant part of digital culture, GRWM reflects the importance of shared experiences and interpersonal connections in today's online landscape.